What is this explosion known as Social Media?

by JennaNash on November 15, 2010

Social Media is a phenomenon that is akin to the Industrial Revolution. In fact it IS a Revolution in its own right. New Ideas spawned New Technologies, which in turn spawned New Businesses which in turn created New Wealth which in turn created New Ideas…you get the Picture!

Traditional media such as newspapers, television and magazines have been turned on their heads with the coming of age of the Internet! New forms of communication have evolved. Actually…they have exploded onto our Computer screens and our Mobile devices with a force comparable to a Super Nova!

To quote one of Social Media’s Giants…Chris Pirillo:-

“Its not just Listening…It’s Engaging”

When the technological advances in both Computers and Hand Held devices joined forces with some of the most imaginative thinkers on the Planet, new ways to communicate began to surface with ever increasing rapidity. Web sites which previously had been predominately static, morphed into Web 2.0 which gave the visitor an opportunity to converse, interact, comment and get involved with the sites they were visiting. All good healthy stuff!

With the addition of some software miracles we then had a new generation of web sites where one could not only become a member but could actually take part in the conversation or wonder of wonders, create the conversation. Enter MySpace and Facebook which latter is now beaming into most households with broadband if not to all the occupants. The ability to be able to create a conversation, have interested parties respond in real time and get some debate going on just about every topic under the sun, is but one of the miracles of Social Media. Is it just about sharing stuff with friends or posting funny videos on YouTube? Most certainly not! This is where we come in at VA Business Partner.

Building a brand or reinforcing an existing identity is one of the most exciting avenues that Social Media has to offer and it’s immediate! A post to Twitter can be almost instantly read by ones market sector, assuming of course that your market niche is already on Twitter. To this end a Facebook fan page will enable you to keep your market informed of your developments and services and while doing so build that trust so essential to creating sales. Of course the speed of engagement in Social Media channels means that both good news and heaven forbid bad news travels with equal ferocity! So you had better ensure that you keep the bad news or publicity to an absolute minimum or you will be hung out to dry by your un-supporters.

There is work involved in both setting up a Social Media Campaign and in keeping it alive and kicking but don’t let that deter you. If your business is a traditional brick and mortar don’t let that deter you either. Every business needs a Social Media presence. Why? Because it works, it is cost effective (don’t tell the accountant that it’s fun he won’t be impressed!) and it brings you into contact with your market place (that can’t be bad now can it?). Once engaging with your target market then it’s time for you to do what you are good at – selling your services for all your worth. Now that wasn’t too hard now was it?

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