Coming to Grips with a Social Media Program

by JennaNash on October 7, 2010

We have all heard of this mythical phenomenon known as Social Media but let’s say that we are just too busy to investigate. As a small business or solopreneur there just aren’t enough hours in the day to check out every new idea that gets headline coverage. I mean just because everyone is talking about it, it doesn’t follow that it’s going to do me any good or does it?

Small businesses generally run themselves ragged just trying to survive and stay in the race so that when you reach the end of the week there is not much energy left for enjoying the life that you have been trying to create with your business. So with no time left to enjoy the fruits of your labors and your undoubted professionalism it all seems rather pointless doesn’t it?

Coming to Grips with a Social Media ProgramGiving up the reigns to an outsider to deal with aspects of your business that you would prefer to forget about, is something you have thought about, that you have considered, but that is just way down the priority list.

It’s just impossible for one person to carry out all the tasks that is required of a business today so face up to the fact that outsourcing stuff that you’d love to be having a dabble with, but just don’t have time to consider, is definitely the way forward. Yes I know, there is no one that knows more about your business than you do or is there. I mean there’s nobody that will do everything just the way you like it or is there? Here’s what you should be doing! Take a deep breath, exhale and open yourself to a new way of life. Enter VA Business Partner stage left!

You know that Marketing is the life blood of any business because everybody says so and if you’re too busy with all the day to day stuff to really develop a marketing strategy that will include Social Media then guess what? Before long you won’t have a business!
Painful but True!

Let’s backtrack to the early days of the Internet when the most bandied about phrase was “Build It and They will Come”. We need to change this whole outlook to one that is more relevant today and it goes like this:
“Build your Social Media Presence and They will Come…In Droves!” Well maybe not next week, but come they will, providing you get out there and make your presence felt.

It’s generally agreed that the days of static Web Sites are numbered and that unless you build a suitable Social Media strategy to engage with your clients and keep your site continually updated you will be left behind. This is where a VA Business Partner can not only get you started but can take over the ongoing requirements, leaving you free to do what you are best at. It takes a leap of faith to put someone else in charge but since you don’t have the time there really isn’t any option is there?

What does Social Media really do for your Business?

Well it ensures that you are more visible; it gives you a chance to prove to the World (or your niche) that you know what you are talking about and it starts to build trust. You need a load of trust before you are going to get someone to buy into your ethos and buy your Services!

It's Your Time to Embrace a Social Media ProgramThe whole Facebook, Twitter, YouTube explosion is all very well but just because everyone is talking about it, does it mean it’s necessarily good for you and your business? I think the answer has to be a resounding ‘YES’! With the proviso that to engage you have to be seen and to be seen requires effort on a constant basis. Oh you say “not another thing to add to the ever lengthening To-Do List”. It doesn’t have to be like this if you understand that Social Media is something you absolutely must do. So therefore, if you are not going to do it yourself then it follows that someone else must do it for you. And that someone else should be a qualified Social Media Specialist who will get you going and will make sure you don’t stall. Basically what we are saying is that having a pretty web site (which no doubt is the pride and joy of your Web Designer) just isn’t enough any more.

The setting up of your Social Media Marketing strategy and its implementation will not only take you into the spotlight in your given niche and increase your reach, but will show your prospective clients that you not only mean Business but that you want their business. Remember that ‘Asking for the Order’ is one of the most important stages in the Sales process of bringing a Client on board.

Photo by mterraza

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