4 Considerations When Running A Facebook Contest

by JennaNash on August 10, 2011

Facebook ContestsHave you noticed an increase in the number of Facebook contests lately? Are you being encouraged to sign up or enter a Facebook contest on some of the pages you like on Facebook? Facebook contests are regularly being used by businesses to engage their fans and increase the number of leads on their Facebook pages. If your business is planning on running a Facebook contest here are 4 things to consider before your launch:

1. The Type of Prize – What type of prize you will give away is an important factor to consider when running any Facebook contest. For example, if you offer a general prize such as a computer, an iPod or and iPad you will often times get individuals who are not interested in your products or services and will not ‘engage’ on your Facebook page. Rather they are just there for the prize and will disappear after the contest is over. If you offer a prize that is related to your products and services you will generally get more targeted fans and individuals that are interested in what you are offering.

2. Rules and Regulations – Believe it or not there is a considerable amount of rules and regulations around running a Facebook contest. Be sure you are in the know when it comes to setting up a promotion on your page. We would hate for you to be uninformed and have the account you worked so hard to set up get shut down. Check out the rules at: facebook.com/promotions_guidelines.php.

3. Benefits & Goals – Consider the benefits and goals that running a Facebook contest could have for your page and your company. You are able to create interest and Buzz around your Facebook Page, as well as awareness for your Brand, Service or Product

4. Facebook Apps – There is a variety of Facebook Apps available out there to assist you in running a Facebook contest that are compliant with the Facebook contest rules. You will want to consider the pricing, the ease of set up, how easy they are to administer and if it’s important to you to be able to export the contact information you collected during the contest.

These are a few considerations we hope you take into mind before setting up your Facebook contest! They can be a blast and a great way to connect with those interested in your services! Good luck!

If you have any questions please feel free to email me at Jenna@VABusinessPartner.com or by calling me at (250) 434-4120.

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